Taking a Look at Hegemonic Assumptions - 1237 Words

Firstly hegemonic assumptions what are they, if the words are taken individually and researched in a dictionary hegemonic stands to mean ‘having hegemony, or dominance: the ruling partys hegemonic control of all facets of society.’ (Dictionary.reference.com, 2014), and assumption stands to mean ‘something taken for granted; a supposition: a correct assumption.’ (Dictionary.reference.com, 2014). From these definitions one could be led to believe that hegemonic assumptions are when a person takes for granted their dominance of a situation. Hegemonic assumptions actually mean assumptions that we think are in our own best interests but actually work against us in the long run (Brookfield, 1998). A few common examples of this in teaching are the perfect 10 that we should strive for perfect evaluations in everything we do and that a good teacher always gets a perfect evaluation, that teaching is a vocation it is a calling in life and if you do not give all your time over to teaching then you are not a good teacher, that the answer must be out there somewhere that someone somewhere has previously solved your problem if you can find them or find their book you will know your solution, and finally that teacher meet everyone’s needs and if you are not meeting the needs of everyone then you are not a good teacher. Although reading these they may sound like positives when we try to apply them in real life they work against us. The biggest affect that hegemonic assumptions had on meShow MoreRelatedImplications Hegemonic Assumptions Have on You as a Teacher Essay1326 Words   |  6 Pagescore readings associated with this module and the four critical lenses described by Brookfield describe a hegemonic assumption that came to your attention during your school placement. Explain how this came to attention and why this assumption can be defined as hegemonic. Critically reflect on this assumption and the implications it has for you as a teacher â€Å"Hegemonic assumptions are assumptions that we think are in our own best interests but that actually work against us in the long term â€Å"TeacherRead MoreAn assumption according to the oxford dictionary is defined as ‘A thing that is accepted as true or1600 Words   |  7 PagesAn assumption according to the oxford dictionary is defined as ‘A thing that is accepted as true or as certain to happen, without proof.’ According to Brookfield ‘Hegemonic assumptions are assumptions that we think are in our own best interests but that actually work against us in the long term.’ (Stephen D. Brookfield, 1995). Unfortunately, for teachers there are a lot of hegemonic assumptions out there regarding the best strategies to deal with classroom management, student – teacher relationshipRead MoreGender, Sex, And The Postnational Defense1539 Words   |  7 Pageshas influenced the way defense and military is organized† and â€Å" to what extent gender relations have been transformed in the postnational security and defense context† (4-5) Kronsell challenged the assumptions of the status quo of male and female depicted roles in military organizations and the assumption that gender parity is not realistically achievable. In the first chapter â€Å"Mothers, Soldiers, and National in the ‘Neutral’ Defense† Kronsell draws from Sweden’s military structure, focusing inRead MoreThe Transmission Model Of Banking Education Essay1700 Words   |  7 Pages Furthermore, through his critique of traditional education, Friere asserted that the transmission model of ‘Banking’ education was prevalent, and was used by the hegemonic class to ensure the oppressed remained within a repressive state, in the Magical Consciousness state, and were unaware of their own oppression. Additionally, through the banking model the educator is viewed as the fount of all knowledge, and views the student as an empty container, whom the educator must fill with knowledge. ThroughRead MoreGender Portrayal Of Rock Climbing Essay1722 Words   |  7 Pagesover-representation) of either gender as well as themes of hegemonic masculinity and emphasized feminity. These are the current social gender ideals to many people in Western societies that both gender should strive for. Hegemonic masculinity in sports could look like muscular, shirtless men performing difficult athletic tasks and being paid for it, because they are a professional athlete. Emphasized feminity would look like a female athlete in sparse clothing, taking part in a women’s activity (for example: horribleRead MoreSocial Construction And Its Impact On Society Essay1578 Words   |  7 Pagesthe technological reconstruction of the female body by Fabienne Darling. Where she conveys the way culture has a way of defining what we are supposed, look like, feel and behave. Also, she focuses mostly on how the perfect body for the female is defined as in a society and she looks at the ways females conform to that. Patriarchy and Hegemonic masculinity Secondly, Patriarchy is an example of social construction. Patriarchy could be defined as a hierarchal system that ensures the power of men;Read MoreWomen Is Equal With Their Differences Essay1367 Words   |  6 Pagesknow hardships that women endure are of the mindset of† we are all equal†. This becomes a regular assumption for most people because most have been trained to recognize from an early age that girls can complete any tasks a male can complete. Which is a traditional value that is constantly stressed upon to an individual who is in adolescents to teach equality to the future generations. The assumption that men and women are equal in society isn’t true in the fact, that women are not paid equally whichRead MoreChina and the International Political Economy Essay2548 Words   |  11 Pagesso and has some hardnosed ruling, China has been able to be an example of a country whose has the ability to take over the world and not from a political position but as a super power in business relations alike. In view of this fact that one cannot look away and not draw reference to that of September 15, 2008, where the entire world has had to face the effects of the global economic crisis and as such many nations have had difficulties since then in regards. It has become such a strain on so manyRead MoreTheories on Audience Activity Essay1715 Words   |  7 Pages‘institutional/political/ideological order imprinted in them’ (Hall 1977: 482) they then also have social order entwined in them. Although there is a preferred meaning Hall (1977) emphasises three positions on interpreting meanings. The first being hegemonic- dominant position, fully accepting the preferred meaning (Hall 1977), the second being the negotiated-corporate position (Hall 1977) and the oppositional position (Hall 1977). The negotiated-corporate position is when the dominant message is shotRead MoreFilm, Born Into Brothels1301 Words   |  6 PagesLight District because of their limited Western understanding about the third world, would’ve resulted in a more inclusive look into the subjective perspectives of the children. Instead, using footage and still pictures of the dirty allies, children covered in what seems to be oil, naked children chained like animals in a zoo, etc, as an aesthetic (lens) used to reproduce hegemonic narratives about the third world and objectively reflect reality. Additionally, these shots separate the people of the Red

Alcoholism Essay - 1075 Words

Alcoholism, or alcohol dependence, is a chronic disease, which is common in our world today. In the United States, 1 in every 13 adults is either an abuser of alcohol or an alcoholic. This disease includes a craving from the victim in spite of any problems or consequences, which they may have or have had. Consequences of this disease are often very severe; for example, job problems frequently arise. In addition to serious job dilemmas, victims of this disease often get into mischief with the law, as well as undergo critical health problems. The NCADD (National Council on Alcoholism and Drug Dependence) thoroughly investigates this serious disease. This council’s research has discovered that 17.7 million United States’ citizens have this†¦show more content†¦The larger the company, the more common this disease is to exist among employees. It is important that employers realize that this problem is serious and should be paid attention to. If a worker is suffering from this addiction, then the employer should address this issue. There are several ways for an employer to help their employees. As time progresses and we become more aware of this problem, the more help there is for people who suffer from alcoholism. In many cases, alcoholic treatment is effective in many cases. An example of employer action taken against alcoholism in the workplace is quot;Drugs Don’t Work in NJ!quot; This was formed in 1992 in New Jersey and they have achieved many great accomplishments. Examples of these accomplishments are: a five-part package program for small to mid-sized businesses, they published the results from these businesses, established an unprecedented information network of newsletters, legal updates, etc. to assist businesses, enrolled a large majority of NJ’s businesses in this program, and instituted a partnership with the NCADD. This is only one example of an employer’s choice to act on alcoholism in their business. This is only active in New Jersey currently; however, it is a good example for the rest of the country to follow. Other options exist for the workplace, such as bringing in speakers, hand out alcohol awareness pamphlets, private counseling, posted AA meetings, etc.Show MoreRelatedAlcoholism : Alcoholism And Alcoholism2482 Words   |  10 Pageslead to extreme alcohol abuse and even alcoholism. The society we live in is strongly prejudiced by alcohol, and affects people of all ages, gender, and background. It has been uncovered to millionaires to the homeless. Alcohol abuse has been a problem throughout the history of humanity; it is a disease which has caused many people to be overcome with trouble, problems, and debts also pattern of drinking that interferes with day-to-day activities. Alcoholism is a term that is widely recognized throughoutRead MoreAlcoholism The Disease : Alcoholism And Alcoholism1829 Words   |  8 PagesAlcoholism the Disease According to the Dual Diagnosis website, â€Å"In 2012, as many as 87.6 percent of American adults over age 18 were reported in a SAHMSA†¦study to have consumed alcohol at some point in their lives†¦The National Institutes of Health†¦estimated that 17 million adults in the United States in 2012 had an alcohol use disorder† (â€Å"Disease†¦Ã¢â‚¬ ). Approximately one in every 12 people either are abusing alcohol, or they are becoming, if not are, victims of alcoholism (National†¦). Alcohol consumptionRead MoreAlcoholism And Their Effects On Alcoholism Essay1326 Words   |  6 PagesMillions of people every year are affected by alcoholism. Both those suffering from alcoholism, and their family members. Out of the millions effected, only a fraction of them seek help in taking control of their addiction. There are many similarities between individual cases of alcoholism, and countless resources to help those who wish to stop drinking, and rekindle their relationships with their families. Statistics In 2014 in the United States 87.6% of people age 18 and older have reported drinkingRead MoreThe Dangers Of Alcoholism And Alcoholism1165 Words   |  5 Pagessomeone to drink and how can they overcome alcoholism? Are a person s emotions the motivating factor to suppress depression or hate? Are social groups, peer pressure, or the need to fit in the primary motivator or is it a result from the type of environment the drinker was raised in? Is it possible to overcome alcoholism and live a happy and normal life? Let’s take a look at a few of the factors that could motivate someone to fall victim to alcoholism and the chances of overcoming this dreadfulRead MoreAlcoholism : Is Alcoholism A Disease?929 Words   |  4 PagesAlcoholism has raised many debates over the truth of its nature. Many scholars argue that alcoholism can be treated as a disease. Such approach to defining alcoholism means denying that alcohol abusers own a choice. In consequence, the treatment related diffe rs and may or may not actually help alcoholics recover. A wrong diagnostic of this addiction can lead to serious health issues; therefore, it is vital to answer the following question: Is alcoholism a disease? Most experts in this field criticisesRead MoreAlcoholism And Dependency Of Alcoholism924 Words   |  4 Pagessources. The research study that will be the main focus of this paper will be on alcoholism and topics discussed on the dependency of alcoholism. One will come across with articles having different discuss on the effects, use of and dependency of alcoholism. The introduction section will include a brief definition of alcoholism. Overall the paper will discuss about the causes of alcoholism, effects of alcoholism, the treatment for alcohol dependence. Method section will discuss about the participantsRead MoreAlcoholism Is An Epidemic Of Alcoholism1492 Words   |  6 Pages It’s no secret that alcoholism is an epidemic. Anyone can fall prisoner to its call. Alcoholism knows no gender, no age, and no race. Alcoholism is an addiction to alcohol. This addiction is not a joke, or a reason to shame others. Its effects on people can be fatal. Alcoholism has claimed the lives of many people. Not always in the same way, but all the same a life lost. The way that some people lose their lives is listed as following: they lose their family, friends, homes, jobs, and etc. nowRead MoreThe Problem Of Alcoholism And Alcoholism1539 Words   |  7 PagesAlcoholism proves to be a leading cause of brain damage and body malfunction all across America, ultimately endangering your life and the ones around you, but overcoming alcoholism seems to be a harder obstacle to overcome because this addictive drug imprints denial on your brain and makes you think you can stop drinking whenever you want. Denial is one of the hardest hurdles to jump over to getting help for al coholism and abuse. The desire to drink is so strong that the mind finds ways to rationalizeRead MoreAlcoholism And Its Effects On Alcoholism2456 Words   |  10 Pages Alcoholism is one of the most intractable and pervasive psychological disorders known. Though the negative health consequences of alcohol are widely understood, and, if anything, the social consequences of alcoholism are even more widely acknowledged, it seems that no matter what steps are taken by public health officials or private organizations, no strategy can ever be fully developed for eradicating alcoholism. There are a number of reasons why this is true. This paper will explore some ofRead MoreAlcoholism : An Exploration Of Alcoholism2043 Words   |  9 PagesDrink Too Many: An Exploration of Alcoholism Many adults can enjoy a drink or two from time to time without any issues, but just one drink can cause over seventeen million Americans’ lives to spiral out of control. Though most people do not have issues with drinking alcoholic beverages, many have a condition which causes their brain to function differently when they consume alcohol. This disease can be deadly for both the alcoholic and those around them. Alcoholism can control someone’s life, and

Digital Market Markt Free Essays

string(35) " their product to their consumers\." Introduction Traditional Market The definition of the Traditional market is the directly meet customers. It’s based on four P’s strategies. There is no intermediator and profit orientation. We will write a custom essay sample on Digital Market Markt or any similar topic only for you Order Now In traditional marketing the various media can be used for marketing products for example television, radio, print such as newspaper, magazines etc. Traditional markets can be also referred to as markets or marketplaces, is a relative to the supermarket stores, usually in a community will have at least one. There are three parties involving in the marketplace processes, which are basically the manufacturers, the marketing intermediaries and the customers. Manufacturers are the ones converting raw materials into goods and will either sell the goods directly to the customers or the marketing intermediaries whereas marketing intermediaries such as physical distribution firms, resellers, financial intermediaries and marketing services agencies will help the company to promote, sell and distribute the products to the final buyers. In traditional markets, customers will be able to see, touch and feel the goods and also have a face-to-face contact with the marketers. Also, customers can make a payment by paying cash, using debit card or credit card. Digital Market The definition of the Digital market is an electronic market that the use of information and communications technology to present a range of offerings available in a market segment so that the purchaser can compare the prices (and other attributes) of the offerings and make a purchase decision. Digital market is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. Digital market is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use Internet as a core promotional medium, in addition to mobile and traditional TV and radio. In regard to internet marketing, these strategies could include videos, blogs, social networks, banners, online classified, online business listings, affiliate programs, ; articles, internet radio shows, and other options. Digital market involves promoting a product or service through the internet, mobile applications or email campaigns. Digital market is also known as Internet marketing, but their actual processes differ, as digital market is considered more targeted, measurable, and interactive. CONTENT OF TRADITIONAL MARKET Difference between Digital Market and Traditional Market Companies locate those products online that are usually bought by the customers. They located most wanted products and design with better qualities. Digital marketing helps customers to integrate the customer’s traffic across different types of marketing channels. It helps to open new and latest leas sources that are producing new models for variety of services. It also helps to give practical perspectives to involve the customers are exact decision making process. You can also develop and implement a wide variety of several models of growth. Digital marketing helps to design accurate models of business and track the ways of development in order to introduce with different opportunities through customer oriented approach or technique. When companies decide to expand their networks across cities or countries, they need to study all traditions and buying habits of customers belonging to that location. After study all traditions or buying habits, they need to design their products. When they design their products, they need to use digital marketing to create awareness about their products or services. Digital marketing helps them to promote their products. Digital marketing is a group of connected devices through internet that always busy to grab the attention of consumers efficiently. Digital marketing has huge innovative techniques or strategies that help companies to expand their products or services. They can make a direct contact with their customers or send messages that motivate customers about their products. Marketing content or messages sent by companies are engage to attract the customers and motivate them about product’s description. When companies launch their products in new place, they need to analyzed and organized clients mix of various channels with cost effective offerings. They need to redesign their content production procedures. Clients can easily find their required products. You should be careful about the social habits of customers when you launch your products. Companies locate those products online that are usually bought by the customers. Companies use different types of organized database that helps them to locate most buying products. They located most wanted products and design with better qualities. In digital marketing, you can use different marketing or social media to launch your products or services. There are many service providers in the markets that help you to find best digital marketing in order to analyze the resources and requirements of small as well as large business organizations. You can use social marketing, email, mobile or different channels to promote your products. It helps to find reliable and comfortable solutions of various issues. Marketers do not use traditional marketing because it is not convenient to grab the attention of customers. Digital marketing is a part of traditional marketing but more innovative that always uses multi channels in order to promote the products or services. Traditional markets are using the ‘reactive strategic posture toward cybermarketing’ to selling their product to their consumers. You read "Digital Market Markt" in category "Essay examples" Reactive strategic posture toward cybermarketing means that the company is focus on their physical distribution such as shop or outlets even though the company has opened online distribution channel. Traditional styles and theirs activities are unchanged and always be mentioned. However, it is not many of companies using this way. Some of them are only focus on their physical distribution and they are not going to open a business at internet. Instance of company only selling their product through their physical distribution is Nadeja cake shop. They are only doing their business using their own physical distribution. Traditional markets are using the regional marketing to advertise their product into their target market. They are focus on smaller size of the customers and try to satisfy their need and want. Besides, they are using their physical distribution to sell their product to their customers. Hence, it is subject to limit the sources of the consumers, and smaller the market share of the product. And they need to distribute many outlets to make their product more convenient for their target customers and increase their profit. When traditional market is used Business transactions only take place at a fixed time, which is normally from 9a. m. to 5p. m. (Monday to Friday), which is the local time. One can only visit the outlets at that particular time in order to purchase the company’s product. When buyers have specific needs, they will go to traditional market to look for their needs. Buyers determine the product offering and sellers determine the customer needs. Besides that, seller also offering goods that may fulfill those buyer needs. Therefore, traditional markets exist. Why traditional market is used Traditional market is used because can build long term relationship with seller or buyer and built on face-to-face interaction so that seller can learn more about potential buyers. , marketers are able to gain more trust aspect from the customers. A lot of people feel more comfortable purchasing products by visiting the physical stores as they are able to have a face-to-face-communication and eye contact with the consumers. Also, customers are able to feel, touch and see the goods before they make a purchase. Secondly, it has a higher durability. Advertising through online medium carries lots of uncertainties as the company’s website can be deleted, moved anytime and the search engine results change quite often. However, advertising through offline medium last longer as posters, billboards, flyers, banners and more bear longer than those ads on the internet. Thirdly, marketers will be able to get a faster results and response from the customers. If the advertisements are placed at the right place and the messages are address to the right customer, there will be lots of responses from the customers. However for digital markets, it takes time for any real results to happen as a market’s website will not be able to get high ranking from search engine optimization for a day or a month. It might even take up to several years to get responses from the customers. How traditional market is used Traditional markets are using the regional marketing to advertise their product into their target market. They are focus on smaller size of the customers and try to satisfy their need and want. Besides, they are using their physical distribution to sell their product to their customers. Hence, it is subject to limit the sources of the consumers, and smaller the market share of the product. And they need to distribute many outlets to make their product more convenient for their target customers and increase their profit. Traditional markets are using the reactive strategic posture toward cyber marketing to selling their product to their consumers. Reactive strategic posture toward cyber marketing means that the company is focus on heir physical distribution such as shop or outlets even though the company has opened online distribution channel. Besides, traditional markets are using personal selling marketing strategy to promote their product to their customers. They are promoting face to face, persuade consumer to purchase. When digital market is used Digital market is the use of informat ion and communications technology to present a range of offerings available in a market segment so that the purchaser can compare the prices (and other attributes) of the offerings and make a purchase decision. Physical location of a market is in many cases irrelevant to buyers and sellers. Thus, digital market exists. Why digital market is used . This is because to improve economic efficiency by reducing margins between price and costs and speeding up complicated business deals. It may have high possibility to gather more customer information. Firstly, business transactions can be performed anytime and not limited to the fixed time restrictions, such as from 9a. m. to 5p. m. (Monday to Friday). Customers are allowed to purchase a product according to their time zone. For example, Amazon. com allows everyone to purchase their products without restrictions of time, which is for 365 days and 24 hours. Secondly, it helps to create a bounder less world as goods can be globally reached. For instance, an online database of properties in Greenland can be accessed not only from Greenland and also anywhere else such as Malaysia, Taiwan, America, Australia and more through the internet. Thirdly, marketers are able to deliver rich messages which contain texts, audios, videos, images and animationssimultaneously to a substantial amount of customers. For instance, Air Asia. com is able to persuadelarge amount of customers to purchase their passenger tickets as they are able to deliver their promotional activities, advertisements and price offer creatively and effectively to the customers. Fourthly, there is a two way communication between the marketers and customers. How digital market is used The exchange of goods and services between the marketers and customers take place through the electronic devices such as internet, ipad, iphone, laptop, phones and more. Digital markets are unconstrained by the shelf space, thus marketers are able to list out a catalogs of what the company is selling, the price they offer, promotions and more on their own website. Advantages of Traditional Marketing Faster Results Many forms of internet marketing, such as search engine optimization and banner ads, can take several weeks before any real results start to happen. Furthermore, banner ads are reportedly becoming less effective now-a-days and can also take some time to produce sufficient outcome. Traditional marketing however, can produce much faster and more effective results with well-placed ads that are suitable to a particular audience. You can expect a stronger impact in lesser time with traditional marketing. Durability The truth is many websites are deleted, moved, or abandoned all the time and search engine results also change periodically. Advertising offline has no uncertainties in that nature in any way. You can give someone your business card and that same reference can be good 10 or 20 years later. The same bears true for flyers and posters, although handouts have a slightly lower life expectancy than business cards. The point is that a business is more durable offline than it is online. Trust Trust is a huge factor of any business, regardless of how it is promoted. Many people are more comfortable with buying products from offline ads than on the internet. The reason is that you get to see the people or company you are interested in buying from and get to know them a little before you actually purchase. More times than not, many online ads and websites don’t provide that same trust aspect. The lingering of endless scam sites over the internet just makes that problem even worse. So most certainly, trust is more established in traditional marketing than on the internet. Disadvantages of Traditional market Timing Traditional marketing uses static text or advertising commercials to promote a product. If an ad is placed in the newspaper, it can’t change until you place another advertise. For example, if you have a sale on bicycles that you put in the newspaper and then you run out of bicycles, you may have many unhappy customers. On the other hand, on the Internet you can instantly update your page to let people know your bicycles are â€Å"sold out. † Costs Customer must pay for advertise in newspapers or mailers every time you run a new campaign. Adding new products or sales pages to your website doesn’t create additional costs if you already have a person on your team who can update your product information. Traditional marketing companies may charge per delivery area for fliers or mailers. On the Internet, your advertise is accessible to the entire World Wide Web. Customization With traditional market, it is difficult to target a specific customer. Specific market segments can be targeted, but not an individual. For example, advertising may target young women. The advertising may show young people interacting and present interesting copy about a new style of purse. On the Internet, new marketing techniques can track what a viewer has looked at and suggest similar products. Pricing Options Traditional marketing can present special sales and pricing. However, it is typically more difficult to offer complex bundle pricing. Most print marketing doesn’t have the space to explain all the different pricing variations that may appeal to buyers. An online catalogue may present you with an offer that if customers buy four items from one category, you get a free item from another category. Advantages of Digital Marketing Sending communications to a large number of people, really quickly Theoretically, we assume that some people who see your campaign message are so impressed that they quickly forward it to their friends. These friends also like your message, and send it off to their list of contacts. For example, if you send a message to 20 people, and each person shares the same with 100 others, who share it with 100 more, your internet marketing message has potentially been viewed by 200,000 people. This can be the whole population of a small town. Cost YouTube videos, Facebook posts or Twitter tweets can be created at almost zero cost. This allows you to connect with millions of Internet users, practically for free. Does not require much work Once you create your message, whether a video, photo, post or tweet, you just need to send it out once. If your digital marketing message is good enough, it will spread like wildfire, bringing you a whole host of new customers. Has a long shelf life All messages that you send over the Internet can be viewed by people for years. Sure, there will be times when your message will be more in vogue than others. People sometimes check their email or Facebook accounts after months. Those who find your internet marketing message appealing may forward it to their friends at a later date, giving you a pleasant surprise in the future. As internet marketing messages spread far and wide, it is quite possible for you to reap rich harvests at a later date. Disadvantage of Digital Market Lack of security Information of trading could be taped and fallen into the hands of criminals. The security used for payment might not be able to protect the users privacy. Rapid Change The software development tools are still evolving and changing rapidly. Not all digital market users can adapt to these changes. Lack of trust and user resistance Buyers do not trust an unknown faceless seller, paperless transactions, and electronic money. Lack of product contact Lack of touch and feel online. Some buyers like to touch items. Conclusion In conclusion, digital market same important with traditional market and each market have its benefits to society, but also companies. Users can access to digital market from anywhere via network connection, the physical location of digital market is not important to sellers and buyers. Besides, digital market has uniform way of searching and providing information of products and services. Traditional market is more complicated to search product. For my opinion, I had study how important is the two markers toward the company. The digital markets and traditional markets are very important to the companies. This is because, it can help the companies selling their products to their final customers to achieve their company goals. Although both markets have difference, they are helping the companies selling their product to their target markets and gain user. By using these two ways effectively, they can bring the company to the greater height and gaining more profit. 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Entrepreneurship business plan free essay sample

Assessment 7: Business Planning (20.0 points) In Unit 7, you learned about forming a company purpose, making a business plan, and doing a SWOT analysis. Now, youll apply what you learned to analyze real companies and develop your own business idea. 1. Visit the Website for a well-known company, and find the unit that states its mission. Then answer the following questions about it. TIP: If the companys Web site doesnt describe its mission, choose a different company. a. What is the name of the company, and what is its mission? (1.0 points) Tennis Warehouse is a company that wants to provide people with the best tennis gear and equipment to get better. b. How does the mission relate to the type of products the company sells? (1-3 sentences. 1.0 points) The products are what make this company possible, if they didn’t sell the equipment they do, the company would be useless. Also, this company sells the best equipment which supports their idea of trying to be the best providers. We will write a custom essay sample on Entrepreneurship business plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page c. Did anything surprise you about the mission? Why or why not? (1-3 sentences. 1.0 points) No, nothing surprised me about the mission because I have been buying products from them for many years, and know what they strive for in tennis gear. I already know what their mission is and how hard they work to perfect everything they do. 2. Visit the Website for a different well-known company, and find the unit that lists the companys values. Then answer the following questions. TIP: If the companys Web site doesnt describe its values, choose a different company. a. What is the name of the company, and what are its values? (1.0 points) Supercuts, the employees of this company must be patient, understanding and also creative. The values of this company revolve around respect, the patient and employee must respect each other. b. How do the companys values relate to the products the company sells? (1-3 sentences. 1.0 points) This company is service based not product based, so Supercuts is selling haircuts. The haircutters values must be smart, funny,patient and creative. These values will bring customers back for more haircuts, because they paid and were happy for the service they got. c. Did anything surprise you about the compan ys values? Why or why not? (1-3 sentences. 1.0 points) No, in a service based company, the people providing the service must have good values or else their customers will not want to return. People get haircuts every few months, so employees must have good values for their customers to keep returning. 3. Using the business idea you chose in Assessment 6, write a mission statement, vision statement, and list of 3-5 company values. (5.0 points) As a Professional Tennis Coach I want my students to be the best they can be in tennis, i use that mentality to try their hardest in everything they do. I also want to create future tennis pro’s, by training them everyday they can develop their game to get at least a college scholarship. 4. Make a list of at least 4 people you will want to give copies of your business plan to, and explain why you chose each of those people. (2-4 sentences. 2.0 points) 5. Describe at least three characteristics that you want people to associate with your brand. (1-3 sentences. 3.0 points) My work would be service based, I would want people to think of discipline, respect, and total focus when they come to my academy. I also would be selling some products, I want people to think of them as high quality, reasonable priced, and efficient. 6. Do a SWOT analysis for your company. Describe at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats. (1-4 paragraphs. 4.0 points) The strengths of my academy would be focused around my juniors winning the tournament they compete in, and practicing 100% all the time. It would be important for them to try hard in every practice so, they know no other way to practice. Also juniors tend to train harder when they know they have tough competition in tournament. All companies have weaknesses, but try to hide it in their strengths. One weakness would be bad coaches, theres always one coach students always hate. I would try to convert their hate into energy. They need to prove to that coach they they are capable of winning, and that coach won’t verbally harass them. Also, another weakness is lazy students, all juniors have bad days, when their legs feel weak and they don’t want to play. I would try to stop this by telling juniors to take a few days off every few weeks. Many opportunities come in academies by talented juniors try the academy out. Some juniors with a lot of potential search for a good academy, I would want every kid who comes want to feel like they could and would belong here. Also, expansion is always risky but can be important. I would want my academy to span across the entire Southern California, I want all the juniors to train together to push each other so they can lla get better. A major threat to my academy would be better academies stealing my students. They might be providing something better or knew that i dont know about. Another threat is rain, if the courts are always wet, then kids won’t be able to train. This is why I chose So.Cal, it hardly rains here, and to the kids it is a mental break so than can have the day off.